DesignMarch

 

 

Hi again, here below is what we showcased at DesignMarch 2014. There are several pictures of the product in the Zip file to download.

 

Picture    Product Story

Zip

(jpg/pdf)

Berg

FÆRID introduces a nest of tables that can both be used outdoors as well as indoors. “It was important to us that the user feels completely free in the way that they use this product as well as where they use the product” says Thorunn Hannesdottir the designer of the tables.

Nature’s strength and versatility are among the design inspiration for the Berg side tables.

The colours chosen for the tables are colours found from Icelandic fauna and they play along with the hardness of the flowing aluminium and cement used to represent different types of lava and rock formations in Iceland.

Made of steel, concrete and aluminium, the tables are built to last - both indoors and out. Berg can function as seats as well as tables. Their rectilinear patterns are beautiful and functional, while allowing for the storage of magazines, newspapers and other of life’s odds and ends.


 

 

 

 More Pictures
      

 

A little bit about FÆRID

We are an Icelandic design studio that emphasises on creating user orientated products with a Nordic twist. We are still quite young  but as a company we have been growing as a strong competitor in the Icelandic market.

 

FÆRID was formed in 2009 in Iceland by Thorunn Hannesdottir, a graduate from Central St. Martins College in London. Her designs are visually light and simple, with a definite connection to traditional Scandinavian designs. Ninja Omarsdottir, a graduate from Copenhagen Business School, joined FÆRID as a partner in beginning of the year 2014.

 

The name, FÆRID is the Icelandic notion that everything is possible for those that have passion, devotion and ambition. The meaning of FÆRID is not only the image of our company and products, it also distinguishes the entire business.

 

Many of our products concepts are derived from Icelandic stories and the Icelandic social heritage. Other products are built around Nordic traditions with the aim to introduce older and perhaps often forgotten values and traditions to the modern lifestyle we live in. Our products are both playful as well as manufactured with the highest level of quality.

 

FÆRID products are currently sold in the best design shops all around Iceland as well as in several online stores. More information on FÆRID website, www.faerid.com. 

 

FÆRID Logo Red  Black Zip
- jpg / png / pdf

 

Then there are more products to look through, that might raise your interest, have a look at www.faerid.com/mediakit.