Mediakit

 

 

Hey, nice to see you again. We probably met at the following design shows. For catch up, click on the logos to see what product we showed you there.

 

 

100%design in London 

Officially the UK’s largest design trade event with over 27,000 visitors including architects, interior designers, retailers and designers. It is the biggest event during the London Design Festival. 

www.100percentdesign.co.uk

17th - 20th of September 2014. 

We will be at Earls Court @stand D11. Hope to see you there!

Have a look at 100%DESIGN medikit

 

 

 

HönnunarMars / DesignMarch in Reykjavík

Iceland’s most important annual design festival, with over 100  events that will transform the most northerly capital in the world into one big venue for design. From fashion to furniture, architecture to food design, the festival showcases the best of the local design scene alongside exciting international names.

www.designmarch.is  

Have a look at DesignMarch medikit

 

We are an Icelandic design studio that emphasises on creating user orientated products with a Nordic twist. We are still quite young  but as a company we have been growing as a strong competitor in the Icelandic market.

 

FÆRID was formed in 2009 in Iceland by Thorunn Hannesdottir, a graduate from Central St. Martins College in London. Her designs are visually light and simple, with a definite connection to traditional Scandinavian designs. 

 

The name, FÆRID is the Icelandic notion that everything is possible for those that have passion, devotion and ambition. The meaning of FÆRID is not only the image of our company and products, it also distinguishes the entire business.

 

Many of our products concepts are derived from Icelandic stories and the Icelandic social heritage. Other products are built around Nordic traditions with the aim to introduce older and perhaps often forgotten values and traditions to the modern lifestyle we live in. Our products are both playful as well as manufactured with the highest level of quality.

 

FÆRID products are currently sold in the best design shops all around Iceland as well as in several online stores. More information on FÆRID website, www.faerid.com. 

 

FÆRID Logo Red  Black Zip
- jpg / png / pdf

 

Then there are more products to look through, that might interest you. There are several pictures of the product in the Zip file to download.

 

  Product   Name Story

Zip

(jpg/pdf)

Berg tables

FÆRID introduces a nest of tables that can both be used outdoors as well as indoors. “It was important to us that the user feels completely free in the way that they use this product as well as where they use the product” says Thorunn Hannesdottir the designer of the tables.


Nature’s strength and versatility are among

the design inspiration for the Berg side tables.


The colours chosen for the tables are colours found from Icelandic fauna and they play along with the hardness of the flowing aluminium and cement used to represent different types of lava and rock formations in Iceland.


Made of steel, concrete and aluminium, the tables are built to last - both indoors and out. Berg can function as seats as well as tables. Their rectilinear patterns are beautiful and functional, while allowing for the storage of magazines, newspapers and other of life’s odds and ends.

 

 

Angelica

Angelica is an occasional table that can be used in many ways. It has a metal tray on top of the table, that both serves as a tray as well as a cover for the table. The aesthetics of the table are a mix of Nordic design heritage and modern sophistication. The drawer opens in both directions and the white aluminium top is loose and reversible and can be used as a tray. Giving the user maximum options when placing and using this table.

The name of the unit and the pattern on the tray are inspired by the flower Angelica archangelica, a plant which grows in areas throughout Iceland and is thought to have various healing properties. From the 10th century on, angelica was cultivated as a vegetable and medicinal plant, and achieved popularity in Scandinavia in the 12th century and is still used today.

The Table is veneered with oak and is protected with a steel tray that lies on top of the table.

Epikk

This module shelving unit is designed to work for all homes. The unit floats on the wall, the wall posts come in different lengths as well as they are able to conceal electrical cables in specially designed slots on the edges of the wall posts. This allows electronic devices found in most modern households today to be stored away whilst been aesthetically clean and cable free. This is also incorporated in the desk designed for the unit which has a compartment that can store away an extension as well as multiple cables with no visibility to the eye.

The design gives the consumer complete control and allows the customer to play with size, colors, price and layout. Epikk uses wood and plastic together, mixing different colors and textures. The brushed steel brackets give the unit a strong and a secure hold. 

Askur

 Inspired by old Nordic history, Midsummer festivals and love of family, this piece reinvents old values and new experiences. Askur is a picnic basket formed with similar aesthetics as food containers used in Iceland and most of Scandinavia from the 17th and the 18th century, which where called askur. FÆRID´s Askur was first show-pieced during the Design March in Iceland in 2009, the original piece was handcrafted by elderly gentleman in South-Iceland out of Icelandic Birch and then spray coated as a protection for the wood.

In the Icelandic turf houses people would eat sitting on their beds, with the food served in Askur, low and bulging wooden staved casks with a hinged lid and two handles, often decorated, with the spoon food served in the cask and dry food placed on the open lid. Each household member would have his personal askur to eat from and was responsible for keeping it clean.

Willow
The Willow hanger  provides a shelter for the user’s accessories, whether it is gentleman´s tie or a lady's necklace, a girl´s ribbon or a boy´s bow, sunglasses or belt. Willow hanger will storage precious items beautifully. The hanger can be both hanged in the user’s wardrobe or be used as a display piece in the hallway, creating a sanctuary for scarves or shawls that are used on regular basis.

 

Willow is a hanger that is inspired from fairy tales and shapes from nature, especially from  H.C. Anderssen fairy tale Under the Willow-tree written in 1853. Willow trees are found primarily on moist soils in cold and temperate regions of the Northern Hemisphere. Willows have soft tough wood with slender branches, the tree is graceful and refined, easily recognized by its open crown of ground-sweeping branches.

 

The material used in the Willow hanger is Nordic birch plywood and the hanger´s curves resemble the ground-sweeping branches.
Master

The French fairy tale Le Maistre Chat, ou Le Chat Botté, commonly known as “Master Cat” or “Puss in Boots”, inspired the designers when confronted with a problem known to most homes -the mountain of shoes. The average woman owns around 19 pairs of shoes, to maximize the lifetime span of the shoes it is important that they are well kept. The Master of shoes keeps the boots from wrinkling around the ankle, falling over and messing up the hallway. The Master clip is used in ankle boots and court shoes to maintain their shape and lure.

The Master range create added value to the owners footwear and creates playful and clean aesthetically pleasing elements in your home. The bunny ears serve your foyer and your boots as well as they add a certain "je ne sais quoi" to any environment.

 The shoe and boot holders are made of birch wood, they are very light and can be flat packed for easy storage while they are not in use.

IslandsCoasters - Erro

The first set of Island coasters were designed with the art piece called Portrait of Halldor Laxness, that is an art portrait of an Icelandic Nobel Prize writer made by Erro, a highly revered Icelandic pop artist.

 

The Island coasters will protect your table from the evil hot (or cold) spillages, forever and ever. In addition, your table is protected in the company of these Iceland´s most prestigious guys that even have their own wiki page!

These coasters have been popular, they are very durable and well made. The coasters are available in 10 different collections with different colors as well as the original piece by Erro. The Island coasters are in the shape of Iceland and are made from leather and cork.

IslandsCoasters - many colors

The Island coasters will protect your table from the evil hot (or cold) spillages, forever and ever!


These coasters have been popular, they are very durable and well made. The coasters are available in 10 different collections with different colors as well as the original piece by Erro. The Island coasters are in the shape of Iceland and are made from leather and cork.
 

Fiskar

Tea towels with many small fishes and two big ones. Iceland’s geographical location, nature and topography have meant that from the earliest days the nation has been dependent, to a considerable extent, upon gathering and utilizing the riches of the sea. Fish kept the nation alive for centuries, provided valuable export commodities, and became, in the 19thand 20th centuries, the foundation for an economic renaissance and development in Icelandic society. The fishing industry is still today one of the main pillars of the Icelandic economy.


The tea towels are made from high quality cotton and are very absorbent.
Gamaldags

Tea towels with Medieval viking banquet feasting cutlery. Cutlery is a fancy word for silverware or flatware during the Medieval times, which includes forks, knives and spoons. People during the middle Ages primarily used their fingers to eat with. If there was a knife on the table, it was shared with the rest of the family. Table knives didn't come around until about the 16th century. Prior to that, men used pocket knives, daggers, or whatever they may have been carrying on their person at the time. Many medieval families may have had a couple of pieces of cutlery in their possession; it was considered too fancy to be used on a regular basis and was kept in a drawer or put away for special occasion.


The tea towels are made from high quality cotton and are very absorbent.

I Love RVK 

These are cookie cutters in the shape of famous monuments from Reykjavik. The monuments are Hallgrimskirkja, Perlan, Vatnsberinn and Alþingi.  

Hallgrímskirkja (church of Hallgrímur) is the largest church in Iceland and the sixth tallest architectural structure in Iceland, at 73 metres (244 ft).  The church is named after the Icelandic poet and clergyman Hallgrímur Pétursson (1614 to 1674), author of the Passion Hymns.

Perlan is a landmark building in Reykjavík. Perlan is situated on the hill Öskjuhlíð where there had been hot water storage tanks for decades. In 1991 the tanks were updated and a hemispherical structure placed on top.

Vatnsberinn, the Water Carrier, is a sculpture that was made by Ásmundur Sveinsson when he was working on his art in Copenhagen in the winter of 1936–7. It depicts a female figure carrying two pails of water. “When I made the Water Carrier, I was thinking of Iceland’s mighty mountain ranges, and also of the servant women I used to see in my youth, struggling out into the blizzard, to return chilled to the bone, with their buckets of water.”

Alþingi (Althingi) is the national parliament of Iceland. It is one of the oldest extant parliamentary institutions in the world. The Althing was founded in 930 at Þingvellir, the "Parliament Plains", situated east of Reykjavík. In 1844 it moved to Reykjavík, where it has resided ever since. The present parliament building was built in 1881, of hewn Icelandic stone.

This collection will have its own life, it will grow as it wants, to fit other cities and places.

 

We also have some nice pictures of FÆRID products out and about, if that will fit better. They are included in the product´s zip file above.

 

Pictures
  
   

 

And if you want all of this in one Zip file, here you go!

 

All in one Zip file  

 

If you need anything else, something we did not think of, send us a line at faerid@faerid.com and we will be happy to send you what you need, or just to chat -we always enjoy that.